Marketing · SEO
Rank for the searches that turn into jobs.
Ranking first for your own company name is not SEO. Anyone typing your name already found you. The work is ranking for what buyers type before they know you exist — the service, the problem, the town — and that takes a site Google can read, pages worth ranking, and other sites pointing at yours. We do all three, and count the calls they produce.
We will pull up what you rank for now on the call, and the searches you should be winning instead.
- How it is sold
- One channel
- content and backlinks included
- Time to judge it
- 6–12 months
- and we say so before you buy it
- Counted as
- Calls and forms
- from organic search
- In your name
- Every page and every word
- on your domain, with Search Console
What it is for
The compounding half. Slow, and worth it.
Paid traffic stops the day the card does. A page that ranks keeps producing calls for as long as it holds its place, and every page that ranks makes the next one easier. That is why organic search ends up the cheapest lead you will ever get — eventually.
"Eventually" is the part most agencies skip. Organic is a six-to-twelve month play. Anyone promising page one in thirty days is either selling you month one twice or ranking you for a search nobody types. We tell you how long before you buy it, and we usually suggest running paid alongside it until it does.
The work is three things done in order. Fix what stops Google reading the site. Build the pages buyers are actually searching for — a page per service, a page per place, straight answers to the questions people type. Then earn the links that tell Google those pages deserve to rank. Content and backlinks are not add-ons to SEO. They are most of it.
What we do
What the SEO channel covers
Content and backlinks are part of this channel, not extras on top of it. Each has its own page if you want the detail.
Technical
- A technical audit: crawl errors, speed, indexing, broken pages
- Fixes made, not handed over in a spreadsheet
- Structured data where it helps
- Migrations with every redirect mapped, so rankings survive a rebuild
On-page and architecture
- A page per service and a page per place, instead of one page listing everything
- Titles, headings and copy written for what buyers search
- Internal links that tell Google which pages matter
- Pages that almost rank, improved first
Content and links
- Content built around real searches, planned month by month
- Backlinks earned from sites that are relevant and real
- Older pages refreshed when they start to slip
- Every link we build reported by URL
Measurement
- Search Console and analytics set up in your name
- Rankings tracked for searches that turn into jobs, not vanity terms
- Calls and forms from organic search counted
- A monthly report that leads with cost per booked job
How the first year runs
Organic is slow, so the order matters more than the speed.
- 01
Audit
Where the site stands: what it ranks for, what stops Google reading it, and which searches are worth winning in your market.
- 02
Fix the foundation
Technical problems first. Content on a site Google cannot crawl properly is money spent twice.
- 03
Build the pages
The service and place pages that are missing, and the answers buyers are searching for, in the order most likely to pay.
- 04
Earn links and compound
Links to the pages that matter, content added month by month, and the pages that start to rank pushed further.
Fit
Who SEO is for
Worth it when
- You plan to be in this market in two years
- People search for what you do, in your area, every month
- You can run paid alongside it for the first few months, or can wait
- You are tired of paying for every single click
Skip it when
- You need the phone to ring this month. Start with paid search
- You are about to rebuild the site. Do that first, with the redirects mapped
- You want a guaranteed ranking. Nobody can honestly sell you one
- You serve one town with one service. The Business Profile channel may be all you need
SEO: questions people actually ask
How long does SEO take?
Six to twelve months to judge properly, with some movement before that. If anyone promises page one in a month, ask them for which search.
Are content and backlinks extra?
No. Both are part of the SEO channel, because SEO without them is mostly technical housekeeping.
What is the difference between SEO and the Business Profile channel?
SEO ranks your website in the ordinary results. The Business Profile channel ranks you in the map results — the block of local businesses with pins that often sits above them. Different rankings, different work, and two separate channels. Many local businesses should start with the map.
Do you guarantee rankings?
No. Google decides, and anyone guaranteeing a position is guessing at you or picking a search nobody types. What we commit to is the work, the reporting, and telling you when it is not moving.
Can you do SEO on a site you did not build?
Usually, yes. If the platform makes the fixes impossible we will say so, and sometimes the honest answer is that a rebuild costs less than fighting it.
Can we run SEO without ads?
Yes. We will usually suggest paid alongside it early, because organic takes months and you probably need the phone to ring before then.
Pricing
Pricing is published
SEO is one channel on the four packages, with content and backlinks inside it rather than sold as extras. The setup fee, the term and what comes with each package are on the pricing page.
Also on the marketing side
Everything else we run
- Google Business ProfileOne channel, local search
- ContentPart of the SEO channel
- BacklinksPart of the SEO channel
- WebsitesFixed price, yours at launch
- Google AdsOne channel, priced by its spend
- Meta AdsOne channel, priced by its spend
- TikTok AdsOne channel, priced by its spend
- Social postsOne channel, separate from ads
- Landing page funnelsIncluded with every channel
Find out what you rank for now
Twenty minutes. We pull up your rankings and the searches you should be winning, and you keep the list either way.