Marketing · Google Business Profile
Get into the three spots on the map.
Search for a plumber near you and Google shows a map with three businesses pinned on it, often before a single website. Those three get called first. Your Business Profile decides whether you are one of them — and a profile that is half filled in, years out of date and sitting on unanswered reviews is not going to be. We fix the profile, build what ranks it, and count the calls it produces.
We will put your profile next to the ones that outrank you, on the call.
- How it is sold
- One channel
- local search and your Business Profile
- Time to judge it
- 2–4 months
- to move in the map results
- Counted as
- Calls from the profile
- plus direction requests and site visits
- In your name
- The Business Profile
- you stay the owner; we are added as a manager
What it is for
For a local business, the map is the front page.
Google says it ranks local results on three things: relevance, distance and prominence. Distance you cannot change — the searcher is where they are. The other two are work. Relevance is whether your profile, and the site behind it, says clearly what you do and where. Prominence is how well known Google thinks you are: reviews, links, and mentions of your business across the web.
Most of what ranks a profile is unglamorous and ongoing. The right primary category. Services listed in the words customers use. Photos of real jobs, added as they happen. Reviews asked for after every job and answered every time. The same name, address and phone number everywhere your business is listed. None of it is clever. All of it has to keep happening.
It is also the channel that pays off soonest without an ad budget behind it. Organic search takes six months or more; a profile can start moving in two to four. For a business that serves a handful of towns, it is often the first channel we would run.
What we do
What the channel covers
Local search and your Business Profile are one channel. All of this comes with it.
The profile
- Setup and verification help if the profile is new or lost
- Primary and secondary categories chosen against the businesses that outrank you
- Services, service areas, hours and description written properly
- Photos and updates kept current
- The profile linked to the right page on your site
Reviews
- A simple way to ask every customer for a review, the same day
- Every review answered — the bad ones especially
- Never fake reviews, never paid reviews, never asking only the happy customers
Prominence
- Citations built and cleaned up, so your details match everywhere
- Local links from real local sources
- Service-area pages on your site that back the profile up
- Map ranking checked across the area you serve, not just from your address
How it runs
Two to four months to move. The first month does most of the fixing.
- 01
Audit against the competition
Your profile next to the businesses that outrank you: categories, reviews, photos, citations, and the pages behind them.
- 02
Fix the profile
Categories, services, areas, description, photos — everything that is wrong or missing, fixed in the first weeks.
- 03
Build prominence
Review requests going out after every job, citations cleaned up, local links and service-area pages added.
- 04
Track and keep going
Map ranking checked across your service area each month, calls from the profile counted, and the work that moves it kept up.
Fit
Who the Business Profile channel is for
Worth it when
- Customers find you by searching for a service near them
- You serve a defined area — a metro, a handful of towns
- You finish jobs customers would review if someone asked
- You want calls without paying for every click
Skip it when
- You never meet customers in person. Google does not allow a profile for that
- You sell nationally online with no local customers
- You want to rank in towns you do not serve. Google is good at catching that
- You want reviews bought or written for you. We will not do it
Google Business Profile: questions people actually ask
What is the map pack?
The block of local businesses with a map that Google shows for searches like "electrician near me" or "roofer in Knoxville". It usually sits above the ordinary results, so it is often the first thing a local searcher sees.
Can you get us more reviews?
We can make asking for them a habit — a simple request after every job, sent the same day. The reviews themselves come from your customers. We never buy, fake or filter them; that is how profiles get suspended.
Do we need an office in every town?
No. A service-area business can list the areas it serves without a storefront. What does not work is inventing addresses you do not have — that gets profiles removed.
How is this different from SEO?
The Business Profile ranks in the map results. SEO ranks your website in the ordinary results underneath. Different work, two separate channels, and for a business serving a few towns the map usually pays first.
Will you post to our Facebook page too?
Not as part of this channel. We keep the Business Profile current with photos and updates; posting to your Facebook and Instagram pages is organic social, which is its own channel.
Pricing
Pricing is published
Local search and your Business Profile are one channel on the four packages, with no ad spend behind it. The setup fee, the term and what comes with each package are on the pricing page.
Also on the marketing side
Everything else we run
- SEOOne channel, content and links included
- ContentPart of the SEO channel
- BacklinksPart of the SEO channel
- WebsitesFixed price, yours at launch
- Google AdsOne channel, priced by its spend
- Meta AdsOne channel, priced by its spend
- TikTok AdsOne channel, priced by its spend
- Social postsOne channel, separate from ads
- Landing page funnelsIncluded with every channel
See your profile next to the ones that beat it
Twenty minutes on the call. You keep the list of fixes either way.