Marketing · Managed channels
Get found, get clicked, get called.
Google, Meta and TikTok for the demand that exists today. Local search for the people typing your service and their town. Organic SEO for the compounding half. Run monthly and measured against booked work — because clicks and impressions are how bad news stays off a report.
We will look at your current campaigns — search and social — and your Google Business Profile on the call.
Channels
The channels we run
Which of these you need depends on your market, your margin and how fast you need the phone to ring. Most companies should not start with all of them, and each one is its own service.
Paid search (PPC)
Demand that already exists, bought today.
- Google Ads — search campaigns
- Performance Max and shopping where it fits
- Retargeting across search and display
- Landing pages built for the campaign
- Call tracking and form attribution
Paid social
Demand you create, in front of people who were not looking yet.
- Meta — Facebook and Instagram
- TikTok
- Creative and ad copy written for the platform, not reposted
- Audience building, lookalikes and retargeting
- Landing pages built for the campaign
Local search
The people typing your service and their town.
- Google Business Profile setup and optimisation
- Local ranking and map-pack work
- Citation building and cleanup
- Service-area and location page structure
- Review generation and response
- Local link and authority building
Organic SEO
The compounding half. Slower, cheaper per lead over time.
- Technical audits and fixes
- On-page and site architecture
- Content built around what buyers search
- Link acquisition
- Migration and redirect work
- Rank and traffic reporting
The approach
How we run it
The site goes first
If your site converts at one percent and a fix takes it to three, that is the same as tripling your budget for free. We will not take a retainer to send traffic at a page we have already told you is broken.
You own the accounts
The ad account, the pixel, the Business Profile, the card on file, the history — all in your name. Spend goes to the platform directly. If we stop working together you keep every bit of the data.
Measured to booked work, not clicks
Impressions and click-through rate are how agencies keep bad news off the report. The number that matters is what a booked job costs you, and that is what the monthly report leads with.
We will tell you to stop
If a channel is not producing after a fair test, the recommendation is to cut it — even though the retainer is easier to keep by staying quiet. Worth saying out loud now so you can hold us to it later.
The fee
Banded by account size, not a percentage of your spend
Two bands, wide, and the top one has no ceiling. An account under the line pays one fee per service; an account at or over it pays a slightly higher one. Cross the line and the fee moves once, then never again — grow the budget as far as it works and the management fee stays where it is.
A percentage of spend would pay us more every time you scaled, which is the wrong incentive to hand the people advising you on how much to spend. The spend itself goes to the platform on your own card, in your own account. We never touch it.
Your number
What it costs at your ad spend
Set your monthly ad spend. On one side is our fee at that spend. On the other is what an agency charging the industry-standard percentage of spend would bill for the same account. Move it and watch which one changes.
a month on ads
Starts at the $3,000 minimum. The top band has no ceiling; the slider stops at $50,000 because the point is made well before then.
KickSplit
$899per service, per month
Band: $5,000 a month and up, with no upper band
A percentage-of-spend agency
$1,000–$2,000at 10%–20% of spend
The industry-standard percentage range, not a named agency.
- KickSplit$899
- 10% of spend$1,000
- 20% of spend$2,000
At $10,000 a month a percentage agency bills $1,000–$2,000. We bill $899 — between $101 and $1,101 a month less.
The two bands. Under $5,000 a month in ad spend the fee is $799 per service. At $5,000 and up it is $899. There is no third band — an account at ten times the line pays the same $899 as one sitting on it.
Where the lines cross. At 15% of spend, the middle of the range, a percentage agency costs more than we do above roughly $6,000 a month and less below it. At the $3,000 minimum they are cheaper whatever rate they charge: $300–$600 against our $799. The case for our model is not month one. It is what happens to the fee when the budget grows.
Management fee only, on both sides. The ad spend is the same either way and is billed by the platform to your own card, at cost.
Pricing
Pricing is published
Per service, per month, banded by account size, with the minimum spend and the setup fee written next to it. Your ad budget goes straight to the platform on your own card, at cost. Every figure is on one page.
Scope
What this is not
Cheaper to say now than to discover in month two.
Not a guarantee
Anyone promising a specific number of leads before looking at your market, your margin and your close rate is guessing at you. We would rather lose the deal than open with a number we invented.
Not instant
Paid can produce inside a month. Local search usually takes two to four. Organic is a six-to-twelve month play and anyone telling you otherwise is selling you month one twice.
Not a brand campaign
This is direct response — spend money, get calls, count them. If you need awareness work across six channels with a creative team, you need a full agency, and that is a real answer rather than a brush-off.
Questions people actually ask
What should we budget for ad spend?
It depends on your market and your job size, and any number we gave you before looking would be made up. There is a published minimum, because below it the account cannot work. Above that, we work it out on the call from what a customer is actually worth to you.
Is there a minimum ad spend?
Yes. Below it the management fee is most of the budget and there is not enough spend to learn from, so the account cannot work and we would be taking your money knowing it. It is a fit qualifier, not a price gate. The figure is published with everything else on the pricing page, and the comparison on this page starts at it.
Do you take a percentage of ad spend?
No. The fee is banded by account size: one fee per service for accounts under the line, a slightly higher one for accounts at or over it, and the top band has no ceiling. Cross the line and the fee changes once, then never again. A percentage would pay us more every time you scaled your budget, which is exactly the wrong incentive. Both figures and the line are on the pricing page, and the comparison on this page shows them against the percentage model at your spend.
What counts as one service?
One channel. Google Ads is one service. Meta is another, and so is TikTok. Local search and your Business Profile is one; organic SEO is one. Google Ads and Meta together are two services, and the fee is per service. Most companies should not start with all of them — which ones you need depends on your market and how fast the phone has to ring, and we will say which to skip.
How long before it works?
Give paid 90 days. The first month is learning, the second is cutting what lost money, the third is where the number starts to mean something. Local search is two to four months. Organic is longer, and we will say so before you buy it.
Is there a contract?
A 90-day initial term on managed channels, because nothing here can be judged fairly in less. After that it is month to month with 30 days notice. The one exception is when the website was included free — that is Lead Engine — where the initial term is six months, because you are getting a build for nothing.
Can you just do SEO without the ads?
Yes — local search covers the local half, and organic can be scoped on its own. We will usually suggest running paid alongside it early, because organic takes months and you probably need the phone to ring before then.
Who actually does the work?
Strategy, the offer, the landing pages and the reporting are ours. Some production and media buying runs through specialist partners under our direction, the way it does at every firm this size. You deal with us, and the accountability for the result is ours either way.
Bring your current campaigns
We will look at what you are running now and tell you whether the problem is the ads or the page they land on. Usually it is the page.