Marketing · Landing page funnels
One ad, one page, one next step.
Sending paid traffic to your homepage is paying for a visitor and then handing them a menu. A funnel is the opposite: a page built for one ad and one offer, a form that asks the right questions before the lead reaches your phone, and a booking step that turns the click into an appointment. Every step counted, so you can see exactly where people drop.
Sending ads to your homepage now? We will show you on the call what a funnel would change.
- How it is sold
- Included
- with every channel; standalone by quote
- Time to judge it
- Weeks, not months
- once there is traffic to count
- Counted as
- Conversion rate
- step by step, page by page
- In your name
- The pages and every lead
- nothing held back if you leave
What it is for
Most ad money is lost after the click.
A good ad does its job and sends someone to a page. If that page is your homepage, it now has to work out what they clicked on while offering them nine menu items, a blog and a newsletter signup. Most leave. The ad gets blamed. The page was the problem.
A funnel is built for one ad and one offer. The page says what the ad said, answers the objections that stop people calling, and asks for one thing. The form asks a few questions in steps — the service, the timing, the address — so the leads that come through are worth calling, and the ones who would never book filter themselves out before your team spends an afternoon on them.
Every step is counted: who landed, who started the form, who finished it, who booked. When the number drops you can see which step lost them, and fix that step instead of guessing.
What we do
What a funnel includes
Landing pages built for the campaign come with every managed channel.
The page
- Built for one ad and one offer, with the ad’s promise in the headline
- Copy written to answer the objections that stop the call
- Fast on a phone, because that is where the click came from
- One action, repeated — no menu, no exits
The steps
- Multi-step forms that qualify before the lead reaches you
- A booking step that writes to a real calendar
- A thank-you page that says what happens next
- Click-to-call for people who would rather talk
Measurement
- Every step tracked: landed, started, finished, booked
- Conversions sent back to the ad platform, so it learns who books
- Versions tested against each other, losers retired
- Tracking proven firing before any traffic is sent
How a funnel gets built
The offer comes first. The design comes last.
- 01
The offer
What the ad promises, and what the visitor gets for answering. If the offer is weak, no page saves it.
- 02
The words
Headline, objections and the form questions, written before anything is designed.
- 03
Build and wire
The page, the form steps, the booking and the thank-you page, with tracking proven before launch.
- 04
Test and improve
Real traffic, every step measured, and the step that loses the most people fixed first.
Fit
Who it is for
Worth it when
- You run paid ads, or are about to
- Your ads send people to your homepage
- Your team spends hours calling leads who never book
- You run more than one offer or service and want each measured on its own
Skip it when
- You have no traffic to send. A funnel with no visitors converts nobody
- Your offer is not worth a click yet. Fix the offer first
- You want one page to do everything. That is a website
- You want fake countdown timers and invented scarcity. We will not build them
Landing page funnels: questions people actually ask
Is a funnel included with the ads?
Yes. Every managed channel includes landing pages built for the campaign. You do not pay separately for the page your ads land on.
Can we buy a funnel without the ads?
Yes. A standalone funnel is a custom build, quoted from the first call with a real number before any work starts.
What is the difference between a funnel and a website?
A website serves everyone who might want anything from you. A funnel serves one person who clicked one ad. Most businesses need both, and the website comes first.
Will a multi-step form cost us leads?
Some, and that is the point. The leads it costs are the ones who were never going to book. The ones left are worth calling.
Pricing
Pricing is published
Landing pages built for the campaign come with every managed channel. A standalone funnel, without a channel, is quoted as a custom build — scoped on a call, with a real number before any work starts.
Also on the marketing side
Everything else we run
- WebsitesFixed price, yours at launch
- Google AdsOne channel, priced by its spend
- Meta AdsOne channel, priced by its spend
- TikTok AdsOne channel, priced by its spend
- SEOOne channel, content and links included
- Google Business ProfileOne channel, local search
- ContentPart of the SEO channel
- BacklinksPart of the SEO channel
- Social postsOne channel, separate from ads
Show us where your ads land
Twenty minutes. We will tell you what that page is costing you, and what a funnel would change.